About Us:
The Industry the Web Forgot
Consumers shop for everything online. The convenience and power of easy comparison shopping (without a salesperson hounding them) is now expected for all products. Somehow the mortgage industry missed that opportunity. If a consumer wants to look online for refinance programs, all they will find are lead referral applications that take basic information and then unleash relentless salespeople chasing down their prey. Or they might find something that promises to quote rates online, but it doesn’t actually follow any real-world underwriting guidelines so all it really offers are imaginary loans which probably bear no resemblance to the customer’s actual scenario.
Bad and Getting Worse
On the other side of the equation face-to-face sales are getting more difficult by the day. Investors have more complicated adjustment formulas. Regulatory requirements for what must be displayed are increasing. All this means each loan scenario takes longer to run. And consumers, used to comparison shopping, are demanding more alternatives. Pretty soon the old way of doing face-to-face pricing will simply be economically infeasible. And in a 24/7 on-demand world, it is already antiquated.
What Computers do Best
The same things that are slowing up these face-to-face meetings, the intricate formulas, the numerous what-ifs, the extensive math... these are what computers were built to handle. Not only do they do it faster and more reliably, they allow the consumer to drive the process. At LoanFront we sought to create a solution to both the consumer demand for online access and the industry’s pressure for a less resource-intensive sales process.
Change the Game
Now, with Consumer Direct Origination, the entire situation is flipped. Consumers use the power of a system that is connected to live rates to pour through the real-world options that pertain to their scenario. They ask as many “What happens if I change...?” questions as they want. They search, filter and focus on the loans that make sense for them- based on their goals and concerns. Meanwhile the mortgage lender can focus on those who are actually ready to take the next step, and include a faster, easier application process. Everybody gets what they want.
A New Day
LoanFront allows the mortgage industry to finally tap into the productivity gains that fueled the boom of the 90s for pretty much every other industry out there. More apps with less resources. That formula is a proven path to success, and we are thrilled to deliver that. And while LoanFront represents a evolutionary giant leap forward, we aren’t satisfied to simply rest there. We’ll keep pushing forward every day, trying to unlock the next great competitive advantage for our customers.
Consumers shop for everything online. The convenience and power of easy comparison shopping (without a salesperson hounding them) is now expected for all products. Somehow the mortgage industry missed that opportunity. If a consumer wants to look online for refinance programs, all they will find are lead referral applications that take basic information and then unleash relentless salespeople chasing down their prey. Or they might find something that promises to quote rates online, but it doesn’t actually follow any real-world underwriting guidelines so all it really offers are imaginary loans which probably bear no resemblance to the customer’s actual scenario.
Bad and Getting Worse
On the other side of the equation face-to-face sales are getting more difficult by the day. Investors have more complicated adjustment formulas. Regulatory requirements for what must be displayed are increasing. All this means each loan scenario takes longer to run. And consumers, used to comparison shopping, are demanding more alternatives. Pretty soon the old way of doing face-to-face pricing will simply be economically infeasible. And in a 24/7 on-demand world, it is already antiquated.
What Computers do Best
The same things that are slowing up these face-to-face meetings, the intricate formulas, the numerous what-ifs, the extensive math... these are what computers were built to handle. Not only do they do it faster and more reliably, they allow the consumer to drive the process. At LoanFront we sought to create a solution to both the consumer demand for online access and the industry’s pressure for a less resource-intensive sales process.
Change the Game
Now, with Consumer Direct Origination, the entire situation is flipped. Consumers use the power of a system that is connected to live rates to pour through the real-world options that pertain to their scenario. They ask as many “What happens if I change...?” questions as they want. They search, filter and focus on the loans that make sense for them- based on their goals and concerns. Meanwhile the mortgage lender can focus on those who are actually ready to take the next step, and include a faster, easier application process. Everybody gets what they want.
A New Day
LoanFront allows the mortgage industry to finally tap into the productivity gains that fueled the boom of the 90s for pretty much every other industry out there. More apps with less resources. That formula is a proven path to success, and we are thrilled to deliver that. And while LoanFront represents a evolutionary giant leap forward, we aren’t satisfied to simply rest there. We’ll keep pushing forward every day, trying to unlock the next great competitive advantage for our customers.