With pressure growing from both HUD and consumer advocacy groups, LoanFront's virtual loan officer offers lenders a new tool to satisfy the demand of providing more transparency to consumers shopping for mortgage options.

Previously, Lenders have struggled with balancing their need for efficiency with the consumer's time consuming demand for transparency. LoanFront now allows your customers to view all of their current options and lets them decide which to choose without putting a burdensome drain on your company's resources.

Unlike other consumer price quotes, which are only based on generic interest rates, LoanFront is connected directly with your PPE to provide real quotes on all options available to the consumer. Quotes that include all pricing, loan level, profit margin and geographic adjustments direct from your PPE.

• Customized quotes- not generic interest rates that may not apply to them
• Allows consumer to run as many "what-if" scenarios as they wish
• Hassle-free tool for consumers to get instant and real answers

LoanFront engages with users, provides answers to their questions, and continually searches for your next customer.The Virtual Loan Officer gives consumers unprecedented transparency, while boosting your efficiency and profitability.